This project stems from the desire to reconnect creatives with the origin of the references we consume every day. In a scenario of information overload, projects and images circulate at a rapid pace, mediated by platforms and curated profiles. In this continuous flow, something essential is often lost: authorship. We see the reference, but not always who created it.
The proposal is to change this point of view. Instead of consuming references in isolation, the site directs the gaze to where the projects come from — studios, designers, illustrators, photographers, foundries. With filters by discipline, area of expertise, country, and city, the search is no longer just visual but also considers context, trajectory, and specialty.
At the same time, the random organization of content breaks with predictable paths and encourages discovery. Between direct searches and unexpected encounters, the site invites continuous exploration of new works, new perspectives, and new origins.
Regys Lima is a generalist designer with a strong interest in typography, photography, and cinema, as well as being an enthusiast of new technologies and innovations applied to creative processes. A graduate of Fanor Wyden in Fortaleza, he currently lives in São Paulo and has 13 years of experience in the market. Throughout his career, he has worked at different agencies, developing projects for brands such as Ambev, Michelob, Danone, Bacio di Latte, and Dengo. Today, he works as Brand and Design Coordinator at Itaú Unibanco, where he leads people and creative processes in design and expression projects for the company's various brands and products.